The health and benefits landscape in Croatia is evolving rapidly, predominantly driven by technological advancements which are changing consumer behaviour.
The health and benefits landscape in Croatia is evolving rapidly, predominantly driven by technological advancements which are changing consumer behaviour. Our experts in Croatia have summarised a handful of the key trends shaping the market in 2025:
Telemedicine: Online consultations are becoming the standard, enabling faster access to doctors without the need to visit a doctor’s office. Whilst, smartphones, apps, and wearable devices are making it easier to schedule appointments and track results.
Podcasts: Podcasts are increasingly providing access to expert information on health, nutrition, mental well-being, and disease prevention. They have become a valuable resource for individuals seeking to improve their health knowledge.
Post-Covid Lifestyle Changes: After Covid, there has been a noticeable increase in interest in activities like cycling and walking to work, and generally less use of cars. Employers are responding to this trend by co-financing employees’ sports activities to promote a healthier lifestyle.
To understand how these changes in consumer behaviour could affect your business speak to:
Ozana Medvidović
Health and Benefits Specialist
GrECo Croatia
T +306 974 324 430
Antonia Filipovic
Health & Benefits Manager
GrECo Croatia
T +306 974 324 430
