Always one step ahead: Affinity insurance for B2B2C

Traditional B2B and B2C companies are increasingly working together and are increasingly building a new B2B2C business (Business to Business to Customer). “Affinity” is the buzzword of the hour.

Traditional B2B and B2C companies are increasingly working together and are increasingly building a new B2B2C business (Business to Business to Customer). “Affinity” is the buzzword of the hour.