With the new embedded insurance solution, all Viena saskaita customers are now insured with Payment Protection Insurance.
Viena saskaita and GrECo Sagauta launched a new Affinity cooperation in Poland in February.
Viena sąskaita provides housing and personal bill payment service available to customers on the Perfi.pl platform. The company began its operations in the Polish market on February 6, 2024. With the new embedded insurance solution, all Viena saskaita customers are now insured with Payment Protection Insurance.
Payment Protection Insurance provides coverage for the customer’s bills, which are usually paid through Perfi.pl, account. This coverage applies if the customer is unable to work due to illness, accident, or job loss.
“Payment protection insurance initially offered for credit and loans, has expanded to cover various business expenses. While gaining traction abroad, it remains underutilized in Lithuania. We seek to educate customers about its benefits for protecting against job loss or illness” says Sigita Balčytė, Head of the Affinity Competence Center.
This insurance boosts our partner’s credibility with customers, enhancing their reputation in the market. Additionally, it offers a competitive edge as the company enters into a new market.
“We’re expanding into the Polish market, enhancing our bill payment service with added value for new customers. All Polish users will have access to Payment Protection Insurance, bundled with our payment service at no extra cost. These unique offerings give us a significant competitive edge as we venture into this new market.” says Aušra Čiuplienė, CEO of Viena sąskaita.
GrECo is constantly seeking innovative solutions for its clients, not only among Lithuanian insurers but also among foreign counterparts. The international insurance company Chubb European Group SE was chosen for this project due to its extensive experience with similar types of insurance coverage in other countries. This choice ensures that as our partner, Viena sąskaita, expands into other countries, we will be able to offer clients the best insurance services.
Related Company News
GrECo Group Strengthens Executive Board with New Expansion & Integration Division
Leadership of the new division will be entrusted to Markus Neubrand, MSc, who will be appointed to the Executive Board of GrECo International Holding AG effective 1 July 2026.
From 12% to over 80%: GrECo Study Reveals Why There is No Single Blueprint for Health & Benefits in CEE
Across Central and Eastern Europe, adoption of key benefits ranges from as low as 12% to over 80% depending on the market, according to GrECo’s latest Comparative Market Study on Health & Benefits across Bulgaria, Hungary, Poland, Romania and Türkiye.
GrECo Publishes Its First Annual & Sustainability Report
The report integrates sustainability disclosure into GrECo’s established annual reporting framework and sets out how environmental, social and governance (ESG) considerations are embedded in the Group’s business model and advisory approach.
