People Collaborate on Affinity Insurance Solutions

Affinity

The international team of Affinity Insurance Business (Affinity) at GrECo Specialty provides tailor-made B2B2C solutions to help you introduce new business opportunities. Whether you want to increase your revenue, ensure competitive advantage, gain new and retain existing customers, or increase customer loyalty, our expert team is here to help you make it happen.

We define Affinity as the distribution of insurance solutions via third-party providers who are not insurance distribution specialists. It encompasses a wide range of potential partners, from banks, car manufacturers, and telecoms companies to utility providers, retailers, e-commerce and other digital players. Itfocusees on selling annexe insurance products to complement your core product for the benefit of additional income or differentiation from the competition.

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We put high efforts into gaining deep understanding of your company and your business.

At GrECo, we always put great effort into gaining a deep understanding of your company and your business to find the most beneficial way to collaborate with you. We see Affinity as a joint partnership where products, distribution channels and operational set-up are closely aligned with our partners‘ businesses.  

All our affinity solutions are end-customer oriented: they are tailored to your products and are easy and hassle-free for you to sell and for your customers to buy.

We strive to provide a multitude of benefits to our partners by providing you with a complete business solution, not just a product offering. We are there to insure you get a solution which is risk-free and generates significant additional income streams. From a strategic perspective, we enable higher customer loyalty and margin protection, as well as insurance-loaded offerings.

Your customers will also see significant benefits. Affinity products are easy to understand and they come with clear benefits while addressing real needs. Customers receive good value for money with competitively priced coverage, a one-stop-shop , and quick, responsive andhassle-free services.

To provide you with the highest economic value and guarantee smooth and easy cooperation, we offer you results-oriented and collaborative management throughout the whole process.

Leveraging our footprint in CEE, we ensure you receive a tailormade set of region-relevant solutions and tools which will guarantee you success with your Affinity business.

Our expert Affinity team helps you find the best-fit Affinity solution to fulfil your customers’ needs via:

  • Targeted Product Management
  • Continuous Business Development
  • Best-in-Class Processes & Services.


As a risk specialist, have made Affinity a priority in our overall business strategy enabling us to cover the market more effectively. Our focus is on developing new value propositions for our partners that have not considered Affinity business in the past.

What Our Clients Say

“The GrECo team thinks outside the box. They have helped us set up our project as a successful B2B initiative. This proves that a good idea can turn into reality if the right people put in their heart and soul into it”.
Horst Reiter
Founder of fase24

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In close collaboration with GrECo Affinity, MediGuide has developed a digital platform tailored to the specific needs of its members.

Irma Ibrahimpasic-Hadzic

Head of Sales and Business Development
GrECo Specialty

T +43 5 04 04 323