Ewelina Jaworska-Bien delves into this transformative trend and highlights the myriad of benefits these healthcare apps are bring to organisations and their employees.
Digital healthcare apps and telemedicine solutions are revolutionising the way we approach wellness, making waves not only in the USA but also gaining significant traction in Central and Eastern Europe (CEE). Ewelina Jaworska-Bein, Head of Health & Benefits at GrECo Group, delves into this transformative trend and highlights the myriad of benefits these cutting-edge technologies bring to organisations and their employees. During her research, she engaged with healthcare apps syd and Maven to uncover valuable insights.
The popularity of health & fitness apps
With approximately 4.8 billion smartphone users worldwide, is it any wonder that apps have become an indispensable part of our everyday lives? We use them for social media, shopping, finance, communication, entertainment, gaming, productivity; the list goes on and on. Not least is our use of health and fitness apps which is growing year-on-year. Today, 663 million people globally use some form of health and fitness app, and predictions indicate that this number is expected to increase to 850 million people by 2030.
Over time the offering of these apps has evolved to provide all encompassing health care from personalised fitness plans and nutrition tracking to mental health support. They offer individuals a convenient, user-friendly interface through which they can manage and monitor their health. Furthermore, as AI technology advances, these interactions increasingly resemble conversations with a professional.
Why introduce healthcare apps into your health & benefits offering?
There’s a real opportunity for organisations to harness this growing digital trend to their advantage. We often read in the media about the impact of work stress on our private lives and a lot has been done in the workplace to ensure employees have a better work life balance. But very little has been recognised from the other side of the coin – the impact our private lives are having on the workplace. Infertility, menopause, caring for elderly dependents, sick children, divorce and a whole host of other personal concerns have an immeasurable impact on efficiency, productivity, and overall performance at work.
Ultimately, healthcare apps are a low-cost solution for employers to help their employees. By incorporating health and benefits apps into your corporate wellness programme you can make great strides towards creating a healthier, more engaged workforce, boosting productivity and reducing absenteeism and overall costs. Furthermore, they are an opportunity for employers to show they truly care about the wellbeing of their employees and can provide support financially if they want to, to help with treatments or care.
Employees appreciate healthcare apps because they provide accessible, personalised, and scientifically validated solutions that cater to their unique needs, day or night. These platforms empower individuals to take control of their health and well-being, which in turn boosts productivity and satisfaction. For organisations, the benefits are substantial; not only do they witness improved employee morale and performance, but they also gain a strategic advantage by fostering a healthier, more engaged workforce.
Lorena Puica
CEO at syd.
The game-changing benefits of digital healthcare solutions
As digital healthcare solutions continue to evolve, the potential for these tools to transform workplace wellness is immense.
Furthermore, if results like these aren’t reason enough to introduce healthcare apps into your wellbeing offering, other benefits include:
When we ask our members questions about how our app has helped them at work, the results are phenomenal. 70% feel more productive at work, 96% feel more loyal to employer for offering Maven, and there is a 90% return-to-work rate.
Grace Conway
Director Global Strategic Alliances
Maven
About Maven
Maven is the leading global women’s and family healthcare company designed to deliver compassionate, equitable, and high quality care from preconception to fertility and family-building to pregnancy, postpartum, return-to-work, parenting, menopause, and beyond. Their innovative platform offers members unlimited 24/7 access to the clinical, emotional, and financial support they need to build their families and thrive.
About syd
syd is a science-backed, AI-powered life quality platform that delivers personalised recommendations to enhance employee Life Quality. By analysing over 1 million research papers, syd™ offers employees tailored advice across the nine dimensions of life quality: purpose, self-awareness, brain power, emotional health, physical health, financial health, environment, social life, career.
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Ewelina Jaworska-Bien
Group Practice Leader
Health & Benefits
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