Looking ahead, several trends are expected to influence the health and benefits market in Lithuania.
The development of private services and price growth is a prominent trend in Lithuania. Private medical institutions are expanding their range of services, particularly in the outpatient and diagnostic fields.
Due to increasing demand and inflation, the prices of services are rising, encouraging residents to opt for insurance. Some insurers are offering dynamic plans that allow for changes in the service basket according to the needs of the employee.
Collective agreements and employee expectations are also shaping the market. Supplementary health insurance is becoming a frequent topic of negotiation between employers and trade unions. Employees increasingly expect insurance to cover not only doctors’ consultations but also psychological assistance, rehabilitation, and dental treatment.
Future Projections
Looking ahead, several trends are expected to influence the health and benefits market in Lithuania. The increase in insurance prices is anticipated due to the rising cost of medical services, the price of medicines, and new medical technologies. The ageing population will lead to a greater need for treatment of chronic diseases, which will drive up insurance costs.
Demographic changes, particularly an ageing society, will require insurers to develop specialised products for the elderly, including long-term care and rehabilitation services. The integration of emotional health services is also expected to grow, with more insurance plans including psychological support, psychotherapy, and emotional well-being programmes.
Digitalisation and telemedicine are set to become more prevalent, with insurance companies investing in mobile apps for quick appointment bookings, reimbursements, and teleconsultations. Telemedicine will become a common service, especially in regions with a shortage of specialists. Additionally, the use of AI in health services will increase, aiding in disease diagnosis and patient flow management.
Finally, personalised insurance plans will become more common, with insurers using health data from devices like smartwatches to offer dynamically variable premiums based on lifestyle. This will promote healthier lifestyles and allow insurers to better manage risks. Employees will expect personalised benefit packages, and companies will need to adapt to the needs of different generations.
Speak to our experts to find out how these trends could impact your organisation.
Kęstutis Statkevičius
Health and Benefits Specialists
GrECo Lithuania
T +370 614 79 928
