These trends are not only influencing companies but also setting the stage for future developments.
As we navigate through the evolving landscape of health and benefits, several key market trends have emerged that are shaping the industry in Serbia. These trends are not only influencing companies but also setting the stage for future developments.
Increase in foreign investments
One of the most significant trends is the anticipated increase in foreign investments. This influx is expected to create more job opportunities and drive the application of benefits. For companies, this means a greater emphasis on employee benefits to attract and retain high-quality personnel. Tax breaks and clearly defined benefit trends are providing employers with a clearer picture of costs and projected employee expectations, leading to better employment policies and long-term benefit plans.
Overuse of insurance
Another notable trend is the overuse of insurance, particularly in successful corporations where teams are well-versed in utilising insurance. This has led to a noticeable increase in both the number of claims and their financial amounts, subsequently driving up premiums. Such unexpected premium increases often clash with employers’ budgets, posing future challenges.
Medical inflation remains high
Medical inflation is another critical factor that employers need to consider. With the ongoing threat of new viruses, medical inflation is expected to maintain its high trend or even increase in the coming period. This economic concept will require employers to adapt their benefit strategies accordingly.
Looking ahead, there is a clear need for a new concept of benefits that focuses on maintaining employees’ health at a low-risk level through increased participation in preventive measures. Mental health and overall well-being play a significant role in this, although they are often influenced by factors beyond individual control, such as political and economic conditions.
Staying agile in the face of change
As the Serbian health and benefits market undergoes these significant changes, companies must stay agile and adapt to ensure they can meet the evolving needs of their employees and maintain a competitive edge in the market. To discuss how you can adapt and stay ahead of the curve speak with one of our experts.
Ranka Barjaktarević
Specialist Health & Benefits
GrECo Serbia
T +381 60 0254 821
