Alma Ribanovic strengthens GrECo Group

The GrECo Group, the leading risk and insurance consultant in Eastern Europe, is increasing its focus on special solutions and is setting up a dedicated Affinity Practice Group. Alma Ribanovic (37) takes over the new established position of Group Practice Leader with immediate effect. Alma Ribanovic is regarded as one of the leading specialists in affinity solutions and most recently worked for UNIQA, where she headed the Affinity division.

Affinity as B2B2C business stands for smart and convenient insurance solutions. As a new business model it is a direct response to the disruption and changes on the insurance market – it proactively tackles customer revolution and brings digitalization to the spotlight.

With the new Practice Group, Alma Ribanovic will strengthen the existing activities enabling GrECo to provide additional value to the companies by helping them differentiate from competition, attract new and retain existing customers and increase customer loyalty.
Alma Ribanovic comments „There is already a market for affinity solutions and interest is growing. The advantages are attractive and cannot be denied. Affinity is nothing new, but this market segment is currently growing rapidly. With a group-wide affinity practice, GrECo is well positioned to capture market share and become one of the leading risk consultants in this field”.