GrECo nova in the Middle East

Natalia Morris

3 Min Read

The Associated Alliance collaboration with GrECo strengthens our ability to provide comprehensive solutions to our clients’ insurance, risk management, and employee benefits needs in the Middle East.

 
GrECo controls the network itself.  Our partners are and will remain independent and are handpicked to meet our clients’ specific needs. We attach great importance – according to our specialisation strategy – on choosing the right partner for the cooperation and provide the client with the appropriate broker partner, whether that be a specialist in a niche area or the local market leader.

Operator in nine Middle Eastern Countries

 
Founded in 1999, our GrECo nova partner Associated Alliance is a holding company that operates across nine countries in the Middle East. Its core services include being insurance and reinsurance brokers, risk management advisers, and employee benefits consultants. It has a strong presence in the region, serving clients with its expertise and solutions.  Prior to this partnership, Associated Alliance had already been a partner with MAI since 2010, and when GrECo acquired MAI in 2022, the relationship extended to include GrECo as well.
 
The Associated Alliance collaboration with GrECo strengthens our ability to provide comprehensive solutions to our clients’ insurance, risk management, and employee benefits needs in the Middle East.

The Middle East – a region of extremes

 
A large and diverse region spanning several countries in north Africa and western Asia, the Middle East has an estimated population of over 411 million.  It is a complex region which sees vast power imbalances and huge inequalities: wealthy high-tech cities neighbour war-ravaged areas where world poverty and unemployment are at their highest.
 
Home to 53% of the world’s proven oil reserves and nearly half of all known natural gas reserves, oil, and natural gas power most of the Middle East’s economy.  However, in 2023, the region’s economic growth plummeted from 6% GDP in 2022 to only 1.9% in 2023.  This sharp deceleration has been attributed to reduced oil production and lower oil prices amidst tighter global financial conditions.  According to a report by The World Bank in October 2023, unemployment in the MENA region is nearly double that of other emerging markets and developing economies during an economic downturn.  It goes on to estimate that on top of the already high rates of unemployment here before the Covid-19 pandemic, the macroeconomic shocks of 2020-22 resulted in an additional 5.1 million people becoming unemployed.
 
The Middle East has been marred by geopolitical conflicts for decades and the situation is little different today.  The volatility of the region has generally had a substantial effect on economic policies and caused disruption to trade, technological innovation, and economic growth, however, in some circumstances, others have found opportunities amid the disruptions:  On the one hand there is an ever-present environment of uncertainty which deters direct foreign investment and causes capital flight. This uncertainty can lead to economic downturns, job losses, and business downsizing, particularly in countries dependent on tourism, like Jordan, Lebanon, and Egypt.  On the other hand, in certain scenarios, countries with significant natural resources, such as UAE, Qatar, and Saudi Arabia, have benefitted from geopolitical tensions because increased demand for oil during uncertain times has often led to higher prices, thereby positively impacting the economies of these countries.  As such, a nuanced understanding of the specific dynamics in each country is crucial for businesses operating in the region to navigate and respond effectively to these geopolitical influences.
 
The insurance industry in the Middle East is experiencing varied responses to the present geopolitical situation, with differences in the GCC (Gulf Cooperation Council) countries and others like Egypt, Lebanon, and Jordan. In the GCC countries, the insurance industry is reportedly stable and expanding, benefiting from the overall economic growth in these nations. The ongoing economic expansion contributes to increased demand for insurance products and services. Furthermore, economic growth in the GCC is often accompanied by efforts to diversify the economy. As a result, the insurance industry may be expanding its offerings to cover a broader range of risks associated with diverse sectors, contributing to overall industry growth.
 
In other countries (Egypt, Lebanon, Jordan), insurers are facing challenges to adapt by shifting the currencies in which insurance policies are paid. This strategic move can be a response to currency devaluation or economic instability in local markets, providing a measure of protection against economic uncertainties. Economic challenges in these countries may lead insurers to downsize their operations. This could involve streamlining staff, reducing overhead costs, and optimising operational efficiency to navigate financial constraints. To counter the impact of economic challenges, some insurers may be exploring opportunities to expand into new territories. This expansion could involve entering markets with more favourable economic conditions or less exposure to the specific challenges faced in their home countries.
 

Natalia Zaborovska

Natalia Morris

Group Head of International

T +61 44 777 9001

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