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Serbia’s Health & Benefits Revolution: Charting a New Course in Employee Wellness and Security 

Ranka Barjaktarević

2 Min Read


Looking ahead, Serbia’s health and benefits landscape is expected to continue evolving rapidly.

The health and benefits landscape in Serbia is undergoing significant changes, driven by various emerging trends. These trends are shaping how companies operate and influencing the overall market dynamics. Here’s a closer look at the current market trends, their impact on companies, and what we can expect in the near future. 

Current Trends 

  • Flexible Policies: Companies are increasingly adopting flexible work policies, including remote work, flexible hours, four-day work weeks, and additional leave options. This shift is aimed at improving work-life balance and employee satisfaction. 
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  • Health Insurance: There is a noticeable rise in voluntary health insurance plans. However, the uptake remains limited, indicating potential growth opportunities for insurers to offer more attractive and affordable plans. 
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  • Mental Wellbeing: With rising stress and motivation issues among employees, companies are proactively supporting mental health through various initiatives. This includes providing access to mental health resources and creating a supportive work environment. 
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  • Digital & Data Tools: The adoption of digital tools such as eFile systems, HR automation, and analytics is on the rise. These tools are enhancing efficiency, transparency, and overall employee experience. 
  • Medical Costs: Companies are facing challenges related to medical inflation and the overuse of insurance. This is prompting a shift towards preventive healthcare measures to manage costs effectively. 
  • State Initiatives: Recent reforms in sick-leave policies and incentives for health staff are influencing the market. These initiatives aim to improve the overall healthcare system and support the workforce. 
  • Employee Turnover: High employee turnover rates, with 50% of employees considering job changes, are a significant concern. Dissatisfaction with pay and low employee Net Promoter Scores (eNPS) are driving this trend. 

Impact on Companies 

These trends are compelling companies to adapt their strategies in several ways: 

  • Attracting and Retaining Talent: Companies are offering flexible benefits packages that include remote work options, paid leave, training budgets, and wellness support to meet rising employee expectations. 
  • Preventive Healthcare: There is a growing emphasis on wellness programs, mental health support, and preventive screenings to reduce claims and manage medical costs. 
  • Digital Transformation: Investing in digital systems like eFile and HR analytics is becoming essential for improving efficiency, transparency, and employee experience. 
  • Benefits Strategies: Companies are focusing on affordable coverage options and cost-sharing models to prepare for high medical inflation. 
  • Monitoring Employee Sentiment: Regular assessments of engagement, mental health, and satisfaction are crucial for adjusting strategies and preventing turnover spikes. 

Forthcoming Trends 

Looking ahead, Serbia’s health and benefits landscape is expected to continue evolving rapidly. Key drivers include rising employee expectations, medical cost pressures, digital innovation, and a growing focus on well-being. Employers and policymakers who proactively address these areas will be better positioned to retain talent, control costs, and support a healthier workforce. Consult with our Serbian specialist to explore effective solutions tailored to your needs: 

Ranka Barjaktarević 

Advisor to the General Manager for Voluntary Health Insurance

T +381 60 0254 821

Pulse: News and Trends in Health & Benefits

In today’s competitive job market, your organisation’s Health & Benefits offering plays a crucial role in attracting and retaining the best of the best. Pulse, our Health & Benefits news hub, is dedicated to keeping you updated about the constant evolution of Health & Benefits across Central and Eastern Europe.
Visit our Pulse portal

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