The international team of Affinity Insurance Business (Affinity) at GrECo Specialty provides tailor made B2B2C solutions helping you, our partners, to open new business opportunities. Whether you want to increase your revenues, ensure competitive advantage, gain new and retain existing customers or increase customer loyalty, our expert team is here to help you make it happen.
Our Affinity Model
Affinity at GrECo is defined as the distribution of insurance solutions via third-party providers who are not insurance distribution specialists. Affinity encompasses a wide range of potential partners, from banks to car manufacturers, telecom companies, utility providers, retailers, e-commerce and other digital players. It is focused on selling annex insurance products as a complement to the partner’s core product for the benefit of additional income or differentiation from the competition.
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We put high efforts into gaining deep understanding of your company and your business.
Understanding Your Needs
We at GrECo always put high efforts into gaining deep understanding of your company and your business to be able to find the most beneficial line of collaboration. Coupled with a broad spectrum of specialties and expertise, this enables us to precisely assess the risk and provide an individual solution to your company.
Affinity is a B2B2C business where:
- Insurance products are sold by our partners via their sales channels.
- Our partners own customer relationship and sales.
Affinity is end-customer oriented:
- Solutions are tailored to partners’ products, easy and hassle-free to sell and buy for their customers.
- Unit cost and efficiency are in focus.
Affinity is a joint partnership:
- Products, distribution channels and operational set-up are closely aligned with the partner.
Providing Tailored Solutions
What we provide to our partners:
Solutions that fit
- Our solutions generate significant additional income streams (risk-free).
- We ensure substantial potential for further profitable growth.
Substantial income
- We provide complete business solutions, not just products.
- Solutions are tailored to fit our partners requirements and operational set-up.
Strategic perspective
- We enable higher customer loyalty and margin protection in maturing markets.
- Our solution provide more valuable – insurance loaded – offering.
What we provide to partner`s customers:
The right product
- Clear, easy to understand product with transparent benefits.
- We are addressing real and current needs.
Good value for money
- Enhanced partner´s value proposition.
- Competitively priced coverage.
Convenience and simplicity
- One-stop-shopping.
- Simple and easy enrollment and underwriting.
High service quality
- Responsive and quick hassle-free services
- End-to-End processes for your customers with dedicated service partners
Creating Added Value
In order to provide you with the highest economic value and guarantee smooth and easy co-operation, we offer you results oriented and collaborative management throughout the whole process:
- from creation and development,
- to implementation and
- post-sales analysis and optimization of your Affinity schemes.
We ensure you receive an individual set of solutions and tools for a successful Affinity business and leverage from a complementing regional footmark within the CEE region.
Our expert Affinity team helps you find the best-fit Affinity solution to fulfill your customers’ needs via:
Targeted Product Management:
- Affinity-specific product landscape and offering (prices & coverages)
- Tailor-made product solutions
- Innovative marketing approach
- In depth analysis of your market, competitors and customers.
Continuous Business Development:
- Sales distribution adjusted to your products, channels and target groups
- Training support for sales employees
- Design of incentive schemes, targets and sales competitions
- Performance and KPIs monitoring
Best-in-Class Processes & Services:
- User friendly and intuitive IT systems and solutions
- Tailored End-to-End processes
- Data collection & analysis
- Reliable post-sales services
As an insurance broker we are making Affinity a priority in our overall business strategy to be able to cover the market more effectively. Our focus is on developing new value propositions for our partners that have not considered Affinity business in the past.
What Our Clients Say
“The GrECo team thinks outside the box. They have helped us set up our project as a successful B2B initiative. This proves that a good idea can turn into reality if the right people put in their heart and soul into it”.
Horst Reiter
founder of fase24
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