The international team of Affinity Insurance Business (Affinity) at GrECo Specialty provides tailor made B2B2C solutions helping you, our partners, to open new business opportunities. Whether you want to increase your revenues, ensure competitive advantage, gain new and retain existing customers or increase customer loyalty, our expert team is here to help you make it happen.
Our Affinity Model
Affinity at GrECo is defined as the distribution of insurance solutions via third-party providers who are not insurance distribution specialists. Affinity encompasses a wide range of potential partners, from banks to car manufacturers, telecom companies, utility providers, retailers, e-commerce and other digital players. It is focused on selling annex insurance products as a complement to the partner’s core product for the benefit of additional income or differentiation from the competition.
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We put high efforts into gaining deep understanding of your company and your business.
Understanding Your Needs
We at GrECo always put high efforts into gaining deep understanding of your company and your business to be able to find the most beneficial line of collaboration. Coupled with a broad spectrum of specialties and expertise, this enables us to precisely assess the risk and provide an individual solution to your company.
Affinity is a B2B2C business where:
Affinity is end-customer oriented:
Affinity is a joint partnership:
Providing Tailored Solutions
What we provide to our partners:
Solutions that fit
What we provide to partner`s customers:
The right product
Good value for money
Convenience and simplicity
High service quality
Creating Added Value
In order to provide you with the highest economic value and guarantee smooth and easy co-operation, we offer you results oriented and collaborative management throughout the whole process:
We ensure you receive an individual set of solutions and tools for a successful Affinity business and leverage from a complementing regional footmark within the CEE region.
Our expert Affinity team helps you find the best-fit Affinity solution to fulfill your customers’ needs via:
Targeted Product Management:
Continuous Business Development:
Best-in-Class Processes & Services:
As an insurance broker we are making Affinity a priority in our overall business strategy to be able to cover the market more effectively. Our focus is on developing new value propositions for our partners that have not considered Affinity business in the past.
What Our Clients Say
“The GrECo team thinks outside the box. They have helped us set up our project as a successful B2B initiative. This proves that a good idea can turn into reality if the right people put in their heart and soul into it”.
founder of fase24
As customers’ requirements grow and they gain a better understanding of this type of coverage, the popularity of on-demand insurance is destined to grow.
In co-operation with Bontech, the largest Croatian distributor and manufacturer of hearing aids and hearing protection products, GrECo Croatia launched new Affinity solution that protects hearing aids purchased at Bontech outlets.
Group Practice Leader Affinity
T +43 664 962 40 17